Appreciative ethics as constructionist semiotics

Header LUMEN 2014-toamna

Conferinta Științifică Internațională LUMEN 2014 – Transdisciplinarity and Communicative Action – TCA 2014– Copyright © 2014

FORMAT | Presented paper              

LANGUAGE | English

HOW TO CITE| SANDU, Antonio. (2014). Appreciative ethics as constructionist semiotics. Prezentată la Conferinta Științifică Internațională LUMEN 2014 – Transdisciplinarity and Communicative Action, 21-22 noiembrie 2014, Târgoviște, România.

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We consider appreciative approach as a form of ethical semiosis, where the organization or community is the sign of an ethical message who is extra-institutional negotiated by all stakeholders involved in that social construction. The interpretative contract operates as local dictionary, but also as generative grammar that controls the process of creating meaning.
The consequential dimension of appreciative ethics comes from the orientation towards what gives meaning and produce development to the system. Consequences are designed specifically as results of appreciative process. A consequential critique of appreciative paradigm could be that this approach is considered only the creative-generative consequences. Evolution of a system generates development not only through the conceded consequences, but also through critical transformational situations.
Therefore, our model – appreciative ethics – can be seen as a semiotic situation that statutes a communicational trajectory and a discursive approach starting from: past (discovery); future (dream); trajectory (design); process (delivery).
The appreciative methodology in ethical counselling aims at capitalizing success and the positive experiences of the one that receives counselling in constructing a co-constructive communication relationship. We propose a hexadic model of appreciative communicative practices starting from the classic 4D of David Cooperrider and the model of semiotic hexade developed by Petru Ioan.


hexadic model; appreciative inquiry; past (discovery); future (dream); trajectory (design); process (delivery).